If anything has snowballed in recent years, it is hyper-casual games. Such games largely account for the evolution of the gaming industry. The simple game mechanics, quick and easy gameplay, and the freemium models of the game make it addictive and relevant in the current gaming landscape. Paris-based hyper casual gaming company Voodoo, being at the top place in the development of the hyper casual games domain, has set the bar too high because of the addictive games it rolled out in the market. In this blog, we shall dissect the reasons why Voodoo became the best hyper-casual game company.
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If there’s one thing about hyper casual games that everyone loves, it is the game’s simple mechanics. The minimalistic design, hassle-free onboarding, and small chunks of levels or missions make hyper casual games addictive for a large audience.
Players easily get gratification and a sense of achievement in a short while through these games. Titles like Helix Jump, and Hole.io have set the standards for hyper casual games due to their features including simple mechanics and lucrative design.
Understanding these factors and implementing them in their games is what made Voodoo the best hyper-casual game company
Voodoo focuses on data-driven game development which helps it to have an edge over its competitors. The agency has unique methods to test prototypes and keeps a thorough check on all the metrics. These metrics include:
The agency tracks all the users who download and play the game and monitors how sooner or later they turn up again to play it.
The cost per install helps in deducing the marketing budget that the agency can levy on the project. This helps in streaming down your budget.
The agency also tracks the time a user invests in playing the game, or how much time he spends in one session. Tracking this metric can also help the company in driving revenue.
Voodoo does market research based on these metrics and identifies the game’s potential in its development process before deploying it. If the game successfully gets on top of all the metrics, it gets deployed otherwise the agency shuts down the project in its development process only.
Voodoo’s approach towards game development is a quirky one, the agency not only shows confidence in its in-house team but also outsources parts of the development process. Multiple simple prototypes are created within no time and the best among them gets selected. Mentioned below is the detailed iterative process of Voodoo:
Before finalizing one idea, Voodoo tests the quality of multiple ideas and several ideas go down the drain before that one game successfully gets launched in the market.
Before committing to resources, Voodoo picks the best prototype and saves development costs big time.
Voodoo deploys games in way less time compared to its competitors which gives it an edge over its competitors.
Voodoo spends a good fortune on marketing for user acquisition, one of the major steps in acquiring and retaining users. The company holds out a good budget for targeted ads on Facebook, TikTok, and Google. These campaigns by the company help drive installations at low rates and attract a demographic by leveraging the features of the game.
Also, as the company makes good use of metrics and data, it uses data to roll out creative ads specific to different demographics and age groups. The rigorous focus on marketing by the company helps it to reach millions of users in a jiffy.
Hyper casual games mostly follow freemium models. Therefore, agencies resort to different advertisement methods to generate revenue from the game. Methods used by Voodoos are mentioned below:
Voodoo religiously follows the practice of providing in-app purchases for users. In-app purchases include customization options, removing ads, power-ups, boosters, and seasonal and limited-edition items.
You can roll out ads in your game itself just like Voodoo did. The agency followed the practice of showing different kinds of in-game advertisements to players. In-game advertisements that you will encounter in games developed by Voodoo could be among or all kinds of ads listed below
Voodoo’s global ecosystem allows it to collaborate with different agencies. Through these partnerships, Voodoo gets access to a plethora of creative minds from across the world.
Apart from leveraging creative minds, Voodoo scales its business with the help of teams working outside its organization. The agency also gets to share its resources with other companies, eventually helping its employees with greater exposure as they help in contributing to several other projects.
This intuitive approach helps Voodoo stay relevant in the constant flux of gaming ideas and the building of innovative games.
Some of the most successful titles that have hit the market have come from Voodoo. These hyper casual games include:
Helix Jump is unarguably the most popular game of Voodoo, the 500+ million downloads are evidence of that fact. It is a simple game that is easy to learn but hard to master which makes it addictive.
A very simple but intuitive game where players have to control a black hole. You are in a world where you control a little black hole just like other players doing the same thing simultaneously, and it gets bigger as you devour more objects. The objective is to stay ahead of other players and create the biggest black hole in the city.
Another hyper casual game developed by Voodoo, Crowd City is a very addictive game because of its objective. You land in a city and multiply as you touch another white person. The objective is to multiply as much as you can, and beat every other opponent, by going in proximity with them and making them your associate.
Above mentioned games are perfect examples of hyper casual games based on their design, playability, and accessibility.
Voodoo’s tremendous success in the hyper casual gaming scenario is not by luck or chance, it’s a result of its amazing approach and research of the domain. Leveraging metrics and collaborating with like-minded developers and global leaders in the domain helped Voodoo achieve the epitome of hyper casual games.
Just like Voodoo, BR Softech is one of the companies that you can rely on to make best-in-class hyper casual games. With a properly researched market and experience, we provide you with the best game development services in every gaming sector.
Games involving little to no effort, which require zero skills from the players and do not expect a lot of time come under the category of hyper casual games.
Voodoo’s long portfolio in developing hyper casual games, and the influence of the game on the market and players is enormous. Their approach to developing games is derived from data and analytics which helps them to curate titles that are bound for success.
Voodoo’s testing process includes the analysis of retention rates, playtime, and cost-per-install, these 3 factors help Voodoo to meet its benchmark and curate cost-efficient games that remain high in demand.
The Company Voodoo has created many popular games, among them Helix Jump is the most popular game with over 500 million downloads. Paper.io, Aquapark.io, and Hole.io are also among their famous titles.
Voodoo’s designed games are pretty basic and simple, which makes them quite easy to play. They are also lightweight, meaning they can be played on most devices without the need for heavy graphics, and they appeal to a wide demographic and age groups.
