The year 2020 has created a chaotic situation globally. The outbreak of the deadly coronavirus has had a drastic impact on the entire human race. The airborne virus has forced people to go indoors.
The hide-and-seek that has been being played for months from the virus has put a halt on the outdoor activities. With the government spreading awareness about social distancing and imposing a country-wide lockdown in its favor, all the commercial and non-commercial activities have been stopped.
No movement has been witnessed in the primary, secondary and tertiary sectors. This has kept the nation’s economy tumbling. Only the manufacturing and supply of essentials is given the green signal.
To break the barrier that the pandemic of COVID-19 has created, industries are adopting technology for training their employees.
Also, academic institutions are relying on virtual reality for educating students, conferences are held by using augmented reality technology, retail stores are outreaching their customers with the help of augmented reality, and much more technological integration are aiding in ensuring flawless business operations.
Therefore, virtual reality development can be your next resort to operate during the lockdown. Also, augmented reality app development can help enhance the quality of your services and aid in expanding your business while practicing social distancing.
This blog will cover the basics of virtual reality, augmented reality and extended reality. Also, we will discuss the potential of incorporating these revolutionary technologies in your business operations to enhance the quality and reach of your services and provide an improved customer experience.
Table of Contents
The three technologies, i.e. the virtual reality, augmented reality and the extended reality on one side differ from each other, but on the other hand, they also share some similarity.
All three technologies are based on different concepts; however, the user requires an electronic device to experience it.
Let us start by discussing the concept on which these are based followed by exploring their potential and some implementation.
Virtual reality is the use of computerized technology to create a digital environment. Usually, with the help of a head-mounted gear, the user is immersed in the computer-generated environment. VR technology is widely used for gaming and entertainment purposes. Also, virtual reality is useful for education purposes as well.
Some of the leading brands that deal in virtual reality development are Google, HP, Lenovo, Sony, and HTC.
Let us discuss how virtual reality can be utilized during this pandemic time:
Also, it can immerse the employee in a real-like work environment and throw him the challenges that may arise in the real-work situation. This will eventually help in training the candidate.
Further, the training of employees at multiple locations can be easily carried out with the help of virtual reality development.
The technology is also used in treating other painful symptoms like burns, bone injuries, open wounds and many more. With the help of the VR headset, the brain signals deviate from their pathways that eventually helps in pain management.
Also, with the help of virtual reality, medical students can complete the surgeries in an optimal setting and at a slower pace without endangering the life of the patient.
The VR headset with its tremendous potential immerses the gamer into a digitally created environment hence providing a real-like feel.
This allows the clients to make the best choice and get a glimpse of the culture and traditions before actually visiting the site.
Just like there are two faces of a coin, augmented reality can be called an evolved version of the virtual reality that rather than immersing the user in the digital world possesses the potential to make the digital object come alive or say interact with the real-world environment.
Since the innovation of augmented reality, many industries are being profited and hence investing in augmented reality app development.
For example, it has now become easier to virtually place a piece of furniture for better judgement. Or you can quickly try on clothing without even actually making any effort to step into a trial room and putting on the clothes hence saving you a lot of time.
Read More: Forthcoming Trends of Augmented Reality To Follow in 2020
Taking the help of more than 2,000 beacons across both the two terminals, passengers can conveniently access the AR maps from their smartphone to find routes through the airport.
The app, with its further advancements, is aimed for enhanced traffic management in the airport.
In emergency cases, augmented reality apps can provide real-time information about the area being treated to support analysis, surgery and treatment procedures.
For example, a handheld device by the name AccuVein can scan the veins of a patient. This has reduced the risk associated in treatments, including veins by up to 45% as the surgeons can pre-plan the procedures before actually performing an operation or making the first cut.
This is an impressive way to boost the sales by gaining the customer’s confidence allowing them to try new looks in a fun way to try out new looks.
Mixed reality is the co-mingling of the virtual and real-world, where both the world exists at the same time, and real-time interaction takes place.
It does not actually take place in the real or virtual world but is actually the mixture of two that bypasses augmented reality as well as virtuality with the help of immersive technology.
Some of the applications of mixed reality are stated below-
Also, modern apps are developed with built-in translators that successfully bridge the language gap.
Real Asset Virtualization Environment: The mixed reality has given a new facet to the way business once operated. You can conduct virtual meetings by sharing the agenda in advance and setting-up schedules by keeping in mind the time-zone differences.
Read More: 11 Reasons? Why Mixed Reality Technology Will Grow in 2020
Hololens app development can be an ideal solution to incorporate the benefits of mixed reality into your business operation.
Extended reality is the new buzz word apart from the former two that has been taking the market by a storm. It covers the entire spectrum between the real world and digitally created or the virtual world, including the two.
It extends its reach up to the entire human-computer interaction that is achieved with the help of electronic devices. The technology covers all the three components, i.e. virtual reality, augmented reality and mixed reality.
Related Post: Extended Reality (XR) Market Growth Is Propelled By Upscaling Demand for AR, VR & MR Technologies
If stated in a philosophical context, then extended reality can be mentioned as the rainbow with virtual reality, augmented reality and mixed reality as its components.
Extended reality is a rapidly growing area that has been astonishing the sectors of entertainment, real estate, marketing and many more with its tremendous potential.
Let us discuss some of its applications to get a clear picture of how it can boost your business with a strategic implication-
There is no doubt that extended reality has changed the functioning of many business operations. It is possible to carry out production and deliver services in a much more efficient and safe environment.
It is expected for the extended reality industry to touch a bar of 110 billion dollars by the end of the year 2025.
After knowing the basics of virtual reality, augmented reality, mixed reality and extended reality, the reason is clear to why these technologies are considered as new-age technologies.
Having immense potential as discussed, these technologies can amp-up the way your business was once practiced. Be it interactive classroom sessions, marketing or business meetings, the technologies can cater to the business requirements from a distance.
Sensing the current and future needs of social distancing, many companies have invested in inculcating extended reality services to provide a seamless experience. .
Related Post: Redefine Your Experience With Advance Technologies-Virtual Reality vs Augmented Reality vs Mixed Reality
After reading this blog, you must now be aware of the three revolutionary technologies. The immersive experience that these technologies offer has risen the quality of services.
Since its launch, they have been accelerating the market at a much faster pace than ever experienced. Investing in augmented reality app development or any other domain of extended reality will take you one step closer towards achieving new heights.
A software solution company like BR Softech Pvt. Ltd. that excels in developing apps and websites can integrate VR, AR and MR services depending on your business requirements to maximize productivity.
