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Understanding the UAE Gaming Industry: From Insights to Opportunities

Game Development
Nov 02, 2024
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Understanding the UAE Gaming Industry

The United Arab Emirates has become one of the most versatile business hubs in the world. Everybody can find something that interests them, especially in Dubai. You get to experience the unmatched nightlife, behold the rare supercars and the one and only Burj Khalifa, such a wholesome sight. 

The country is one of the biggest financial areas in the world, and the gaming business is making the most of this opportunity. Because the UAE government is investing in online gaming projects and events, more and more entrepreneurs are setting their foot in the industry. Another reason for entering the industry is the high CAGR (Compound Annual Growth Rate) in the region.

Introduction: Understanding the UAE Gaming Industry

Before moving forward we must first understand why UAE’s gaming sector is booming at an alarming rate. The country is focusing heavily on its digital market and investing magnanimously in different sectors, including online gaming. Due to the massive section of the audience engaging in mobile gaming, almost 90 percent of the population plays mobile gaming, the sector foresees a 13 to 15 percent CAGR. 

The statistics predict that the UAE will become one of the largest gaming ecosystems in the world. The UAE government’s generous contributions towards online gaming and esports are a big reason for the industry to flourish in the country, and soon it will overtake most ecosystems in the world. This trend aims to take society into a more digitized environment, considering the hustle and bustle of the city, bringing the online gaming trend is a sensible step.

UAE Gaming Market Growth: Key Insights for Entrepreneurs

The rapid growth of online gaming, especially mobile phone users indulging in the game, reflects the fact that the country is moving towards a tech-savvy society. This change brings the emergence of more and more new online games, resulting in more entrepreneurs entering the scene. More than 13 percent of CAGR also proves the country is on track to becoming the top hub for online gaming businesses.

The UAE gaming market is very diverse. Players from all genders and age groups rely on mobile games to entertain themselves. The action and adventure genre is popular among adolescents, however, women are more into puzzle-based games and RPGs, or story-based games. Millennials and GenZ in the region are together showing deep interest in online games, leaving developers with a plethora of game genres to tap into.

To get a better insight we have compiled a full list of Leading Game Development Companies in Dubai!

Government Support: How to Leverage UAE’s Digital Economy Initiatives

According to Statista, the United Arab Emirates government’s role is a prominent one in the outburst of gaming businesses in the region. The recently held Dubai World Game Expo spoke volumes about the inclination of the UAE government towards the gaming sector, and how it wants to support the community. Through funding and organizing different events in the country, the UAE is hell-bent on supporting local businesses and initiatives concerning the online gaming landscape.  

The government’s multiple efforts are helping local and offshore game development companies to collaborate and create platforms. These platforms and games shall provide immersive experiences to the UAE populace, eventually driving more revenue.

Newcomers in the game development domain can benefit from several resources provided by the UAE government. UAE’s efforts to bring the country to the top of the list in the esports domain have also motivated the development agencies to set their footprints in the country. New ideas in gaming that reflect the culture, like games involving camel racing, are also getting a good amount of attention, and are being deployed by the game development companies.

What UAE Gamers Want: Targeting the Right Audience

Some things must be kept in mind to flourish in the online gaming market. Especially if you want to establish yourself in the UAE, you must understand the intricacies of the culture and the preferences of the people. Study the genres adults and youngsters love, what are the preferences of the female population and build a game accordingly. While men mostly prefer action-adventure clubbed with FPS games, women are more into story-based RPGs. Although these interests are seen on a global scale, some twists, like incorporating the Middle-Eastern culture, in these games can help amplify the game’s presence in the market.

Interactive and immersive experiences in a game are preferred by the GenZs and Millennials altogether. These tailored customizations in the game can help boost a company’s ROI. Collaborating with UAE-based agencies can also help bring the best projects to life as you can harness the cultural appeal and add it to your game.

Top Opportunities for Gaming Startups in the UAE

Investors are rushing to grab a bite from the online gaming business landscape in the region. As the cost of game development is comparatively cheaper and the demand is high in the region, it is easier for investors to invest their funds in the domain. Gaming startups can also tap into the market of games targeting children. Educational games that help in enhancing the cognitive abilities of children are also a hit in the region. With a paradigm shift in parenting, the new generation heavily relies on games to take care of their children’s learning abilities. 

The demand for game development is skyrocketing in the UAE! With strong government support for tech innovation and a thriving digital economy, companies are landing more projects than ever, driving a surge in outsourced game development services.

To meet this growing demand, UAE-based companies often look to other countries that offer incredible creative talent at competitive rates. This global collaboration fuels the creation of top-tier interactive game assets, elevating the gaming experience and pushing boundaries like never before!

Leading UAE Gaming Companies: Learning from Success Stories

Gaming companies in the UAE are making the most out of this current boost in technology. BR Softech is one company that has dominated the region through its expertise in all areas of game development. BR Softech can create all kinds of games by collaborating with local agencies to give a cultural touch to the game. 

The future of gaming in UAE is being shaped by companies like BR Softech and their efforts in bringing innovation and technology to the people. You can get affordable gaming solutions through them and deploy a game that can do wonders in the region. 

Multi-Genre Gaming Platforms: The Next Big Trend

Casual gaming has a good scope in UAE along with multi-genre games. GenZs do not stick to one genre and want multiple experiences, hence, games involving different genres can be a hit in the region. This means as much as action-adventure games are in demand in the market, simulation games with relaxing outlooks can also become a hit. 

Casual games on the other hand have made a mark as they also attract serious gamers. Online platforms providing multiple games on cross-genres can attract multiple users and show signs of growth in the region. 

Want to know the top Genre of this year? Visit The Most Popular Gaming Genre

Why BR Softech can be the right choice to guide you through your gaming business in UAE

Starting a gaming business in the UAE can be the right decision, and choosing BR Softech as your partner for gaming solutions can be your best decision. BR Softech is a prominent agency with 12+ years of hands-on experience in the gaming industry. Leveraging experience, the company can fulfill all your requirements and provide you with the best-in-class game development solutions.

Being a prominent agency, BR Softech has multiple collaborations with regional developers to give a cultural touch to your project. Their excellence in developing a cross-genre app and giving an advanced hybrid casual gaming experience to users make them the best choice for entrepreneurs.

Related : The Insights of Japanse Gaming Business Market

Conclusion: Tapping into the UAE Gaming Potential

The UAE gaming landscape is on track to become one of the largest in the world bringing in more opportunities for game development agencies and entrepreneurs looking to invest in the vertical. With the government’s unwavering support, regional collaborations, and a fast-growing market, the UAE’s gaming landscape is poised to surpass many countries and make it to the list of top 5. The government’s efforts to organize esports events and gaming expos bring in tech enthusiasts from all over the world. 

So if you wish to deploy an online game, the UAE can be a good market to invest in, and BR Softech could be your partner in executing the project. 

FAQs (Frequently-Asked Questions)

What is driving the growth of the gaming industry in the UAE?

The increased advancements in technology is one of the reasons for the rapid growth of the gaming industry in the United Arab Emirates. Additionally, the UAE government actively participates in boosting the gaming landscape by organizing multiple events and investing funds. These factors combined help the growth of the gaming landscape in the UAE.

How is the UAE government supporting the gaming industry?

Organizing multiple esports events and the Dubai World Game Expo brings in a lot of tech enthusiasts and serious gamers from all around the world. These efforts of the government directly reflect the growth of the gaming industry in the country. The government is also backing up local developers allowing them to collaborate with international developers. 

What are the most popular game genres in the UAE?

Battle royale, action-packed RPGs, racing, and esports mostly excite the male population and they invest most of their time playing these games and also invest some of their time playing casual games as well. Conversely, women prefer games involving puzzles, role-playing games, and games involving storylines. Learning from these advancements one can easily target GenZs and Millennials.

Why are international collaborations important for the UAE gaming industry?

International collaborations make sure that the developed game is relevant among the local UAE audience as well as the international audience. The local developers take the help of international developers to optimize the game in a better way and leverage their knowledge of the culture to make the game more relatable for the audience.

What is the future of gaming in the UAE?

The future of gaming in UAE opens its doors to casual gaming and multi-genres. The demand of the users in the region is focused on a variety of experiences and not just sticking to one experience. This demand has made the developers develop something that is variable in nature and provides different gaming experiences to its audiences. 

Nitin Garg

I am Nitin Garg, founder of BR Softech PVT LTD - an award-winning mobile game development company known for its excellence in the gaming domain. We have a team of 180+ exceptional professionals & we have a satisfied clientele of 2.7k+ globally. Driven by an entrepreneurial spirit, I aim to elevate BR Softech to a billion-dollar company.

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