Are you looking to create a virtual art gallery for your business? Do you want to showcase your art to the global community? Fret not! We bring you this blog to clear all your doubts.
The emergence of advanced technology like VR has opened the door to opportunities for artists. As a result, the artists are not only developing new art styles, but also attracting visitors from various parts of the world. As this industry is growing continuously, how you can create your own identity in the congested digital space? The simple answer to this question is to start your own digital art gallery.
Before getting into the process of creating a virtual art gallery, it is important to understand it and its features and benefits of the same. Let’s get started.
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A virtual art gallery is an online platform that portrays various artefacts and artworks. It is run as a business with the aim of displaying the artwork to promote it to potential customers. Moreover, it is more than just a website that features images of creative work and delivers an interactive experience. This is all possible due to the advanced technologies like Virtual Reality.
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As a virtual art gallery provides a simulation and characteristics of a traditional art gallery, it has numerous advantages to visitors as well as businesses. Here is a list of advantages:
The VR art gallery is capable of attracting more visitors to your art gallery VR. In addition to bringing more visitors, it is also helpful in increasing website traffic. The main reason behind this is that people get more fascinated with online tours as they don’t need to visit locations that save them both time and money.
One of the primary reasons to not visit the art galleries is the travelling time and expensive tickets. The best VR art gallery eliminates both of them so that an average earning person can afford to visit the art gallery through their smartphones and inexpensive VR smart glasses.
Another benefit of the VR art gallery is that there are no time or geographical constraints. Anyone can check in to the art gallery anytime from anywhere. This gives your business a boost by constantly providing website traffic and visitors without time zone restrictions.
A physical art gallery forbids visitors from interacting with ancient artefacts and art pieces due to their tenderness and fragility. The best VR art gallery solves this problem by allowing visitors to interact with each artefact in different ways like rotating or making them live.
As it is completely digital, there is no rush or queue. A large number of people can visit virtual art galleries without delay. As a visitor, you will feel as if you are the only one in the art gallery. No one blocks your view to see exhibits. This creates a unique user experience.
Your online art gallery VR is accessible to users from all over the world. There is no barrier of country or language, anyone can visit virtual art galleries with ease in the language of their choice. It also helps global visitors eliminate their travel time and cost and provides them with an affordable tour.
You can view the information of the artist of a particular artwork. Also, you can select an artist and filter out the artwork made by him. In addition to these benefits, you have a chance to meet the artist and interact with them about the artwork.
Natural calamities like fire, earthquake, etc, are capable of destroying exhibits and hurting people. Also, the global pandemic has made it a concern for sensitive people to visit crowded art galleries. This is the reason why virtual art galleries are safe for both visitors and artworks.
The VR art gallery offers a variety of features to the visitors as well as the artist. These features can help visitors have a great experience visiting your VR gallery. They are:
The art gallery VR offers a 360-degree view of the art gallery, where you as a visitor feel an in-person visit. The 3D effects will make the artefacts and other objects even more realistic. Overall it delivers a magnificent ambience with a three-dimensional lobby that will give you an engaging experience similar to standing live at the particular location in the gallery.
With a number of networking tools, you can link with the exhibitors, artists and other visitors. AI will help you to connect with visitors who have similar interests as you. Apart from this, you can request a business card from the exhibitors, and you can accept the same as well. Another benefit includes scheduling a meeting with the exhibitors after the event is over.
The virtual gallery also has an advanced filter option where you can filter search results find what you are exactly looking for and see what’s trending right now. This saves you time and gives quick results in an efficient manner.
It delivers the same experience to the visitors as the in-person visits to the physical art gallery. You get a complete catalogue of the artwork that is to be showcased which you can download in compatible formats like PDF, video, and picture so that you get an idea of the content that is to be displayed.
If you want to connect with the exhibitor to ask questions or you have queries regarding artifacts you can communicate with the exhibitor virtually. This is possible through Live Q&A sessions where several visitors can reach out to the exhibitor at the same time. Live chat and Audio/ Video calls allow you to directly connect with the essence of privacy.
When you visit a physical art gallery, you can freely roam inside with signboards. Here in a virtual gallery, you get the same freedom with easy navigation with the help of various buttons and online navigators that assist you to navigate through the gallery in 360-degree mode also allowing you to learn more about other rooms inside.
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Here is a list of steps that are used to create a VR gallery of art for your business:
The first thing to create a VR-driven art gallery is to choose the artwork you want to display in your art gallery. Select the best pieces that would represent your style. If you are only showcasing virtual art pieces, you need not worry, but if you want to display hand-crafted pieces, make sure to save them for a physical gallery as they won’t have the same effect on virtual space.
Also, you can integrate detailed information about those pieces like title, dimensions, cost, media and other information that will help visitors make informed decisions.
As the main aim of visiting virtual art galleries is to view artworks, you will have to display high-quality content to attract visitors. For this, you need to click the highest-quality pictures that would depict how the art quality in the real world is. If you can’t do this, hire a professional photographer who will help you in this matter.
The pictures should be taken in optimum light with multiple angles for 3D viewing.
After you have completed taking high-resolution pictures, the next step is to upload them to a platform that will be the house of your virtual gallery. You can either create a website or an application. If it costs you more you can choose to upload to virtual art platforms that offer art gallery VR services to global clients.
Pick any of the one that suits your needs and fits your budget. Each platform has unique capabilities and different display resolutions. Various VR art gallery solutions come with management software.
Once your virtual gallery is ready, it is time to promote your art gallery. Using marketing strategies such as affiliate marketing, email marketing, print media, social media marketing, B2B & B2C marketing, etc you can easily expand your business to a larger audience worldwide. Also, you need to keep in check the cost of marketing before investing.
Also, you can use some use word-of-mouth marketing that costs nothing. You can join various online communities that market to online art clientele, some do it for free and some charge monthly.
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The average cost to create a VR art gallery ranges between $10000 and $25000. It is important to note that the cost majorly depends on the complexity and functionality of the project and can be less or more than the above range.
In a short summary factors that affect the cost of a VR gallery are:
BR Softech is an award-winning virtual reality development company that offers personalised virtual reality services to clients all across the globe. Our VR designer and developer team leverage modern technology stack to deliver top-notch VR development solutions that are creative and innovative.
If you are interested in developing a Virtual Art Gallery for your business, BR Softech is your one-stop solution to all your needs. Contact us now and we are here to help you share your art with the world through VR technology. Choose us to get the following benefits:
A virtual gallery of art is a digital avatar of the contemporary art gallery that allows visitors to explore showcased artwork and promote it to potential buyers irrespective of time and location.
To create your own virtual gallery, you need to follow the steps below:
Select the artwork you want to display.
Have high-resolution images of your artwork.
Choose the right platform to showcase your artwork. This may be having your own website or app, or having your VR gallery on a professional VR gallery platform.
Promote your best VR art gallery to worldwide viewers.
One of the most significant advantages of virtual art galleries is the unconditional access to global visitors without the time and geological constraints. Other advantages include no queues, safety of exhibitors and artworks, and time-saving.
The only disadvantage is the lack of physical inspection which can only be done by visiting the physical galleries. As everything is virtual, you cannot feel the object as you only have the option to rely on artwork pictures and descriptions.
The top 5 famous digital art galleries are:
National Gallery of Art, Washington, D.C.
Musée d’Orsay, Paris
National Gallery, Singapore
J. Paul Getty Museum, Los Angeles
British Museum, London
