Horse Racing API Integration: A Complete Guide

Horse racing serves as the number one sporting event for bettors worldwide. In this sport, individuals bet on predicted outcomes of horse races. The horse racing API market is constantly moving upward, growing at a CAGR of 7.6% from 2023 to 2032. 

There are several betting software to place bets on horse races. However, API is a feasible option for those entrepreneurs who don’t want to invest in developing or purchasing the software. The horse racing data feeds API is designed to offer them detailed stats, and live performance of the horses racing to win in the end. Additionally, horse race API covers popular horse racing tournaments and festivals such as the Cheltenham Festival, Kentucky Derby, Preakness Stakes, and more. It also provides the users with all the information about the odds, distance covered, and track conditions.

Moreover, business owners are inclined to integrate horse racing data API into their business. If you are interested in horse race API for your betting business, this blog is for you! Here you will learn about various aspects of this API. Let’s dive in!

What is Horse Betting?

Horse betting, also known as horse racing wagering, is a form of betting where individuals place bets on predicted outcomes of horse races. The betting involves many factors that are required to be analysed such as historical performance, jockey expertise, track conditions, and other relevant information to make informed betting decisions. Bettors choose the horses they believe they will win. The wagers are placed through various channels including online platforms and different betting locations.

What is the Horse Racing API? 

Horse race API is a tool that offers comprehensive horse race data such as real-time odds, scores,  fixtures, settlements, and real-time stats. It features full-fledged information that can be implemented to make informed horse racing betting decisions. This is the most important application interface that can offer you an opportunity to start your betting business in real-time.

Key Features of Horse Racing API

Horse racing tends to be the most popular sporting event across the globe. Here is the list of key features of the best horse racing API integration services that can help your business in real time and stay ahead of the curve.

Features	Description
Covers Major Race Tracks	We cover major race tracks in our horse racing odds API including Tokyo, Flemington, Meydan, etc.
Live Horse Racing Data	The API generates real-time and live horse racing data, scores and stats to keep users engaged on the platform.
Horse race track information	Horse racing API generates real-time and live horse racing data, scores, and stats to keep users engaged on the platform.
History of Races	Our horse racing odds API also offers the end-to-end history of the previous matches to provide detailed stats and scores of all the horses.
Player Account Management	The horse racing data API integration is the best solution you can ever have to manage all the players efficiently and effectively.
Betting Calculation	To avoid risks related to financial and data breaches, we ensure the creation of horse racecards that can manage risks in real time.
Risk Management	Our API generates real-time and live horse racing data, scores, and stats to engage users on the platform.
Push notifications	To keep players hooked, the API provides real-time information on all the horses racing on tracks, including their traits and performance records.

Varied Benefits of Our Horse Racing API Integration

Now that you know all about how horse racing data API works, you must be wondering about what are the key benefits of integrating horse racing odds API in your business. Well, here are the reasons why you need API integration services:

Benefits	Description
Real-Time Analytics	Our horse racing live in-play betting API offers reliable and real-time analytics that are designed to offer great odds and live horse racing performances.
Multi-lingual Support	It features multiple languages that can offer people worldwide an all-inclusive platform wherein they can understand everything in their native language.
High Security	Bet on multiple horse races and tracks with our risk management tools and API integration services offering a high amount of security.
Easy User Registration	It offers easy and quick registration of the users in real-time and thus offers greater flexibility when creating their profiles.
24*7 Support	Our horse racing odds API offers constant and 24/7 support to all users, solving all their grievances.

Step-by-Step Horse Racing API Development Process

Here is the comprehensive development process of horse racing API. Let’s understand each step in the process and know what things are done.

1. Market Research

• The first and foremost thing is to do market research, which includes researching the competitors and target audience.
• We do SWOT and competitor analysis to bring forth the ideal strategies, advantages, and limitations of launching horse racing data and odds solutions. 

2. UI/UX Design

• After the research, we ensure the creation of appealing designs for the user interface of the racing horse API.
• In this phase, we ensure to avoid all the technical errors and create catchy designs that can keep players hooked and engaged on the platform.
• Our expert team of designers integrates a state-of-the-art design that can keep you playing really long on the platform.

Also Read: 10 UI/UX Design Challenges in Sports Betting Apps

3. Development

• After the successful designs, we ensure the development of a feature-packed horse racing data API that can run on various devices and platforms.
•  Herein, we integrate the best-in-class tools, technologies, and tech stack to bring forth reliable and top-performance betting API for horse racecards and data.

4. Testing & QA

• Once we are done with the development of the horse racing platform, we ensure to perform high-quality testing and QA tactics such as performance testing, integration testing, and operational testing.
• Herein, we are meant to fix all the technical glitches, errors, and loopholes. We ensure that all technical interruptions are avoided to offer a seamless betting experience to bettors.

5. Launch & maintenance

• After the testing, we ensure to strategically launch the platform in the market using the best marketing strategies like digital marketing campaigns, content marketing, social media marketing, etc. 
• Besides marketing, we ensure to provide regular maintenance, upgrades, and updates to offer precise and timely horse data to your users.

How Horse Racing API Can Benefit Your Sports Business?

Horse Racing APIs bring a wide range of features and benefits that empower businesses to create engaging betting platforms. From real-time odds data to risk management, businesses can attract potential customers to their platform.

With the help of Horse APIs, platforms can offer exceptional experiences to bettors across various horse racing events. The stringent security measures of the API make the platform credible as they provide a safe betting environment and promote responsible gambling practices.

This way businesses ensure their compliance with gambling rules and regulations in their target environment. This helps increase the credibility of their platform, therefore building trust within bettors.

Moreover, APIs eliminate the process of building separate software for horse racing, saving both time and money which can be used in other tasks.

What is the Cost of Horse Racing Data API?

The API for horse racing is a unified and all-inclusive solution to all your betting needs, and real-time odds and sporting events data. Our API addresses major outright markets, giving access to betting options and international horse racing events. 

The cost of horse racing API starts from $20,000 with basic features and functionalities. However, the cost may shoot depending on the complexity of the project. It is recommended you contact BR Softech to get an exact cost estimation for your horse API which will help you clear your doubts regarding the accessibility of API to your website or app.

Here is the list of the factors affecting the cost of the development:

• The location of the developers
• The experience of the development company
• Testing & QA
• On-demand customizations
• Creative development 
• Complexity of the features

Why Choose BR Softech For Horse Racing Data API Integration?

BR Softech is a renowned sports betting software development company with 12+ years of experience in the betting industry. We develop and provide horse racing APIs covering massive horse racing data and 1500 daily races across 35+ countries. Our APIs offer real-time updates on pre-match and live odds, ensuring rankings for various horse races, and delivering timely data to users. Contact us today to learn more about how our horse racing API can transform your business.

Choose us to get:

• Expert team of developers 
• Engaging designs 
• HQ testing & QA
• Robust development process 
• Advanced tech stack

Frequently Asked Questions