Want to know how you can build the next big casino website in the USA, just like Slotomania? The online casino industry is on an upward trajectory with no signs of slowing down. Business owners and tech-savvy entrepreneurs are actively seeking new ways to dive into this lucrative opportunity.
As players look for thrilling gameplay and new experiences, it is the perfect time to launch an online casino website like Slotomania. In this blog, we will explore key strategies, technology requirements, cost, monetization, and how to develop a profitable casino website that replicates the excitement of top-tier platforms.
Whether you are an established casino operator or a newcomer, this development guide is your ticket to success.
Table of Contents
Slotomania is the world’s first social slot game developed by Playtika Ltd. With over 170+ free online slot games, mini-games, free bonuses, and other free games, Slotomania has reigned supreme in the online slot industry.
Besides an attractive website, the slot platform also offers dedicated mobile apps for both Android & iOS. But that’s just the beginning- Slotomania Casino is home to over 3 million daily users. Impressed? Just keep reading.
Between January and May 2024, Slotomania emerged as Playtika’s most popular Slot casino with over $69.6 million in revenue across the Android & iOS platforms.
Slotomania is a pioneer in the slot industry with over 11 years of experience under its belt. In fact, many modern real money slot games were inspired by Slotomania and incorporated similar features like group play and collectibles.
Before you start creating your Slotomania casino, you should learn about the potential of the online casino industry.
According to Statista, the online casino market is valued at $35.13 billion in 2024. It is expected to grow at a CAGR of 5.56%, resulting in a projected volume of $46.04 billion by 2029.
By 2029, the total number of users in the casino industry will be approximately 139.7 million.
And, you can be a part of this lucrative industry by developing Slotomania casino games. Sounds like a dream, Right?
Sit tight, as we guide you through the journey to start your online casino website like Slotomania.
Keep your friends close and your enemies closer! Before starting an online casino like Slotomania, it is crucial to know your rivals and their game offerings.
Big Fish Casino is a reputed name in the online slot industry that offers a variety of casino games like Slots, Poker, and assorted table games.
Zynga Poker is a popular Poker app with a significant user base. It mainly focuses on casino games that feature social gaming.
Another titan in the slot game industry that provides a wide range of slot games, featuring themed and unique slots.
Gala Bingo focuses on community features and offers a perfect blend of bingo and slots.
Starting a casino website like Slotomania in the USA involves several legal considerations. Here are some key rules to keep in mind.
First off, you can’t start your own Slotomania casino website without getting a gambling license. In the USA, every state has its own gambling rules. So, you’ll need to get the right license for the state where you want to operate your casino.
Another thing to think about is the kind of license you need. Besides a gambling license, you might also need a gaming license and other permits depending on the state.
According to the Unlawful Internet Gambling Enforcement Act(UIGEA), certain types of online gambling are prohibited and mandates that financial transactions related to illegal gambling should be banned.
Most states in the USA require thorough age verification to ensure players at an online casino like Slotomania are at least 21 years old (18 in some states). Casino operators must implement robust identity verification systems to comply with legal standards.
As gambling involves monetary transactions, casino business owners must also implement responsible gaming measures like self-exclusion features, limits on transactions, and hourly reminders. Moreover, some states also require casinos to report on their responsible gaming practices. Please look into the relevant documents carefully before starting.
To operate a casino website like Slotomania, it is crucial to understand the various tax implications. Most regulated states in the USA impose taxes on a casino website’s gross gaming revenue. The tax rates vary from state to state, from 15% to as high as 50%.
As a casino website operator, you should ensure that your games are compliant with industry standards and have the necessary certifications from third-party testing labs. You can use certified technology like RNG to enhance fair play and ensure that your games generate truly random results.
If you are wondering how to create a game similar to Slotomania, you have two options. Either hire developers and create the game with your in-house team or outsource your game development to a casino game software provider.
Now, both options have their pros and cons. However, we recommend outsourcing as it will help you focus on other aspects of your business while the casino provider will take care of the development aspects.
Here is a step-by-step guide to developing Slotomania slots casino games.
Acquiring a gambling license is the first step to starting a casino business. With a gambling license, a company can legally provide game offerings to players and partner with other casino software providers.
A licensed platform also enhances trust and credibility between the player and the platform. Now, you know that you have to get a casino gambling license. But the question is ‘Which one?’
Most casino operators get a gambling license from Curacao, Kahnawake, UK, Malta, Antigua, or Gibraltar.
Gibraltar: This jurisdiction offers lenient gambling laws allowing casino operators to easily acquire a gambling license. However, the casino operator has to show proof of financial stability and perform transactions through only Gibraltar’s financial institutions. The cost of getting a license is 1% of annual revenue but not less than £85,000.
Curacao: The island of Curacao does not have any tax implications for casino profits. Moreover, the process of getting a license is also quite streamlined. A new casino operator can typically get a license in 1-2 months. However, casino operators must place their servers within the territory of Curacao. The cost of a gambling license in Curacao is around $150,000.
Kahnawake: A Kahnawake gambling license is more on the costly side but offers fewer restrictions than the rest. The license costs an annual fee of $40,000 in the first year and then a $10,000 renewal fee annually. Plus, casino operators also have to pay a $15,000 charge for software inspection.
One important thing to note when getting a gambling license is its validity in other countries. For instance, countries like Poland and France have completely banned online gambling. Most of the US states also do not permit online gambling. However, with legislation changes, over 15 states in the USA have legalized gambling.
If you want to develop a casino website like Slotomania, you can partner with top software providers that seamlessly integrate games into your existing website. For example, popular vendors like Pragmatic Play, Ezugi, Evolution Gaming, NetEnt, Microgaming, and more offer APIs that seamlessly integrate into your existing platform, offering you a variety of casino games instantly.
These games run flawlessly on desktop and mobile platforms. Moreover, they also utilize advanced firewalls and SSL encryptions to reinforce security.
Another option is creating a game like Slotomania from scratch. While this is costlier, it allows the software developer to tailor the game according to their vision.
Creating your online casino website requires technical expertise and knowledge of website development. If you are not confident in your skills, you can outsource your task to a casino game development company. However, if you are willing to do the task yourself, here is how you do it.
Choose a Domain Name: A domain name for an online casino business should be short and relevant to your brand. Choose easy-to-use URLs to make it easy for customers to recognize your brand.
Next, you have to determine whether the domain is available or not. You can use web hosting services like GoDaddy, Bluehost, or HostGator.
Select a Hosting Service: When your online casino website starts gaining popularity, you will need a reliable hosting service to handle a large number of concurrent users. Some key elements that you should consider are-
Plus, make sure that your hosting service provides 24×7 customer support in case you run at a technical problem at odd hours.
Creating a User-friendly Website: What happens if you visit a website and it is cluttered and unorganized? You immediately lose interest.
This is true for your Slotomania website too. First impressions are important and players want a user-friendly platform they can easily navigate and find their desired games. Here are some tips you can follow when designing your own website-
An online casino must feature secure payment gateways to facilitate transactions. You cannot expect players to make bets if your casino has payment issues. Moreover, it could also result in bad publicity for your online platform.
To avoid this, you can use traditional iGaming payment providers like Visa and Mastercard. Plus, you can also include e-wallets like Skrill and PayPal.
After you have developed a website that aligns with your vision, you must conduct rigorous testing to ensure it does not have any major bugs or glitches. With rigorous testing and troubleshooting, you can prevent game-breaking bugs and security breaches.
You can develop an amazing website and integrate the best games from the most reputable providers but that is just the beginning. To actually start a successful casino website like Slotomania, you will have to focus on your marketing and promotional activities.
Marketing is key if you want your casino to be visible and attract more players to your platform. But how do you do that? Don’t worry, we have the answer.
Search Engine Optimization(SEO): If you want long-term organic growth of your website, SEO is paramount. Effective SEO strategies combined with quality content generation can help you stand out in the vast casino industry.
Focus on SEO campaigns, using long-tail keywords, and optimizing your web pages for search engines that are relevant in your region. However, this can be a time-consuming process, especially if you do not have basic knowledge about digital marketing.
Instead, you can partner with a digital marketing agency in your region to help you boost your traffic and boost your visibility in SERP, attracting a relevant target audience to your casino website.
Social Media Visibility: According to research, around 62.3% of the world’s population uses social media sites. And it can be your biggest weapon when promoting the Slotomania slot website.
However, it could take some time to organically grow your social media account from scratch. But with enough patience and perseverance, you can set yourself up for success. Here are some tips to consider-
Influencer Marketing: In 2023, influencer marketing generated a global revenue of $21.1 billion. People and businesses are turning to social media influencers for product promotions. And the casino industry is no exception.
Recently, BetMGM, the largest casino in the USA announced a partnership with Brian Christopher Slots. If the biggest online casinos are leveraging the power of influencer marketing, why should you stay behind?
However, this marketing strategy requires strategic planning to stay ahead of your competitors. Here are some points to consider-
Now, let’s get real. Slotomania, one of the most profitable casino websites in the USA uses two monetization models- in-app purchases and subscriptions.
This combination is especially popular among mobile games of all genres. But this strategy requires tailoring your game offerings and doing it the right way. Here is how you can do it-
Another crucial element of operating an online casino is providing customer support. An attentive and reliable customer support team responds to queries instantly, promoting user retention.
Providing 24×7 customer support on multiple channels like phone, live chat, and email is one of the best ways to build up your credibility and enhance user retention. However, you cannot rely on that entirely.
Besides a robust customer support team, you can also implement user retention strategies like loyalty programs or Slotomania’s very own ‘Piggy Bank’ system.
The Piggy Bank is an exclusive model in Slotomania that saves a small percentage of coins every time a player spins or wins in the game. The coins added to the Piggy bank are not from players winning but from the house itself.
Moreover, players can also see a visual prompt whenever coins are transferred to the Piggy Bank.
So, Winnings + Time in the Game = the amount of coins the Piggy Bank holds.
Alongside the Piggy Bank, Slotomania Vegas slots also feature an aggressive monetization model, bombarding players with special discounts, time-limited offers, and one-time offers.
Now, let’s consider the costs involved in developing a game similar to Slotomania.
Now, let’s talk money! Developing and operating an online casino is undoubtedly an expensive task. But knowing where your money is going can help you plan ahead and strategically cut down on some corners.
Gambling License Fee: As mentioned above, a gambling license is mandatory. Its fee can range from anywhere between $15,000 to $50,000 depending on your jurisdiction.
Game Integration: The software of your casino is crucial to the success of your business. Partnering with top casino providers like NetEnt, Microgaming, or Evolution Gaming can cost between $200,000 to $1 million. If you do not want to invest that much, you can outsource your casino website to a top slot game development company like BR Softech which offers an affordable and robust suite of games for startups.
Website Development: Assuming you are developing your website yourself, you should expect to invest around $30,000 to $80,000 for development, hosting, and maintenance.
Payment Processing: Integrating secure payment gateways can cost around $10,000 to $30,000 depending on how many payment gateways you include. This includes security features like SSL encryption.
Marketing: This is one of the most expensive aspects of starting a casino website. Expect to invest around $100,000 annually for paid marketing, a dedicated digital marketing team, and other miscellaneous costs.
Operational Costs: Operating a casino involves continuous expenses like license renewal, salaries, and customer support. You can expect to spend around $100,000 to $200,000 annually.
Overall, the total cost of developing a game like Slotomania will be around $400,000 to $600,000. However, if you want a cost-effective alternative, we at BR Softech offer cost-effective Slot development services for new business owners and startups.
At BR Softech, we help new entrepreneurs and startups scale from the ground up by providing them with robust Casino game development services. We are a reputed casino game provider with 12+ years of experience in the industry.
Our experts analyze the market trends and create a fool-proof development plan that will help your casino platform stand out among the saturated casino market. Do not have millions of dollars to partner with the top game providers, do not worry. We offer highly customizable and affordable casino website solutions with advanced features.
So what are you waiting for? Get in touch with us and let’s discuss your casino idea.
Ans. Yes, Slotomania is a popular social casino that offers slots, Poker, and assorted table games. Our developers can study the website and create a Slotomania clone that is tailored to your brand.
Ans. Creating a website like Slotomania will be an expensive task. However, we promise to provide cost-effective website development solutions and game integration that won’t burn a hole in your wallet.
Ans. Between January and May 2024, Slotomania made over $69.6 million in revenue across the Android & iOS platforms.
Ans. Yes, BR Softech helps entrepreneurs and business owners get started in the casino industry. We use our expertise to handle all aspects of the development process so you can focus on other crucial aspects like promotion and marketing.
Moreover, we also provide affordable solutions for website development for casino startups.
